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Antonio Sustiel came to the United States almost thirty years ago with $400 in his pocket. Now, he owns a $150 million global flooring empire, and you’ll learn how he built it in this episode. Click the link to learn how you could become a Wise Coating partner from the one and only ‘Floor Coating King’: https://bit.ly/floorcoatingking Flooring King isn’t Antonio’s first business. He built and sold a multi-million dollar perfume company, and used $100,000 from that sale to finance his new venture in the flooring business. In this interview, he’ll share how he spent that initial investment, and how someone with little money can get started in the flooring industry. Just like any empire, Antonio’s wasn’t built overnight. Flooring King opened its doors twenty years ago, and in that time he’s seen trends shift from wood flooring to laminate flooring, with a few stops in between. Waterproof flooring is his most popular and profitable seller today. In this interview, he’ll give newcomers to the industry a guide to floors, where to get the best products, and how to keep your costs low. A major driver of Flooring King’s growth has been their exceptional customer service. Antonio will share his secret to satisfied customers. We’ll also hear his best marketing strategies for bringing in new business and how he plans to grow from 9 locations to 350 in the coming years. Resources: https://bit.ly/3YqphYX - Start or Grow Your Business with UpFlip Academy https://bit.ly/floorcoatingking - Become a Wise Coating partner from the one and only ‘Floor Coating King https://www.flooringking.com/ - Find Out More About Antonio's Flooring Business Timestamps: 00:00 - START 00:42 - Meeting Antonio 02:31 - Common objections from customers 04:00 - Revenue and profit margins 04:47 - Initial investment and cost to start 05:55 - Keeping costs low 07:45 - Locations and growth plans 08:33 - Most profitable types of flooring 09:16 - Biggest mistakes made early on 11:06 - Sponsorship - Wise Coatings Franchise 12:50 - Flooring from U.S. and Europe vs. China 13:36 - How to attract new customers 14:05 - Tour of the showroom 15:08 - Lead generation 15:57 - Customer service process 17:22 - Developing sales confidence 18:00 - Leadership style 18:54 - Profit margins on vinyl 19:47 - Fan Blitz 20:46 - Hiring employees 21:22 - Inventory and installation 21:58 - Building brand awareness 24:10 - Necessary equipment 25:03 - Boating and boat racing 25:41 - Expansion plan 27:02 - How to start with little money 28:22 - Changes to the industry in 20 years 29:25 - Daily habits for success 29:54 - Secret to 100% customer satisfaction 30:22 - Final advice 31:09 - Outro #flooring #flooringbusiness #flooringguide