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Sir Martin Sorrell talks about the hostile takeovers he's been involved in as CEO of WPP. SUBSCRIBE for more speakers ► http://is.gd/OxfordUnion Facebook @ http://fb.me/theoxfordunion Twitter @ / oxfordunion Oxford Union Website @ http://www.oxford-union.org/ Sir Martin Sorrell starts off by talking about Sir James Goldsmith's hostile bid for Good Year back in 1987 and mentions that a hostile takeover is only ever hostile to the CEO of that company. He tells the story of when WPP made a hostile takeover bid of JWT back in 1987 and how they doubled the equity of WPP so they could acquire a company 13 times their size. He then proceeds to talk about the hostile takeover of The Ogilvy Group in 1989. Filmed on 22nd October 2012 Sir Martin Sorrell's full address on 'The Changing World': http://bit.ly/MartinSorrellTheChangin... This event was co-hosted with Oxford AdSoc: http://www.adsoc.co.uk/oxford/ Oxford AdSoc Facebook: http://www.facebook.com/Oxford.AdSoc?... ABOUT SIR MARTIN SORRELL: Sir Martin Sorrell became CEO of WPP in 1986, which has since grown to be the world's largest advertising and marketing services group. He is an adviser for various international business schools, including Harvard and the London School of Business. His public recognition has earned him a number of awards, including a knighthood in January 2000 ABOUT THE OXFORD UNION SOCIETY: The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.