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Exclusive Interview with Richard Dennys — Game Lounge | AffPapa

In an exclusive interview with AffPapa, Richard Dennys discusses his transition to CEO of Game Lounge and shares insights into the affiliate marketing industry. How is Game Lounge navigating challenges around transparency and player safety? Richard also highlights the importance of trust in building partnerships, the role of SEO and AI in driving traffic, and the growth opportunities in European and LATAM markets. Toward the end of the interview, Richard emphasizes his commitment to building a strong team. He highlights strategies they use like "Finish Line Fridays" which allow team members to focus on self-improvement and recharge. *Timestamps:* 0:15 Richard's journey to becoming CEO and his strategic vision 2:54 Changes in affiliate marketing with SEO and AI 5:04 Understanding players' needs and market growth 7:21 Game Lounge's commitment to investing in people ➔ WHERE TO FIND US: LinkedIn:   / affpapa   Facebook:   / affpapa   Instagram:   / affpapa   X: https://x.com/aff_papa ABOUT AFFPAPA: AffPapa is the ultimate iGaming directory connecting affiliates and operators for a fruitful partnership. With built-in features and services designed to help both parties navigate through the world of iGaming, AffPapa provides its partners with all the necessary content to deliver strong market performance, and boost overall brand recognition - all with the purpose of ending up on the winning path. The directory currently boasts over 1700 affiliates and 300+ top-tier operators. With the sole focus of connecting the industry, AffPapa also hosts AffPapa iGaming Awards and iGaming Club series of networking events.