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Unlocking Value: John Deere's IT Journey from Projects to Products

In today's fast-paced technology landscape, companies are increasingly shifting from project-based approaches to product-centric models to drive greater innovation and customer satisfaction. Companies that make this transition become more customer-centric, responsive to change and value-driven, allowing them to produce better outcomes while delivering via thin slices of value. Join us as we explore the digital product model that John Deere has adopted and refined over the past four years. We'll dig into some key lessons learned from their journey so far and leave you with some insights that you can apply, whether you are just beginning your product journey or are in the midst of change. Speaker Erin Wyffels and Matt Ring Erin Wyffels is a Product & Portfolio Coach at John Deere. Erin is a big fan of product management, OKR, portfolio management and coaching others to meet their goals. Erin holds a couple degrees in engineering, but is most proud of over two decades of very diverse work at John Deere. Matt Ring is a Senior Product & Engineering Coach with John Deere. Matt works with leaders, practitioners and teams on helping them elevate their own product, lean-agile and DevOps ways of working, and in cultivating an organizational culture of continuous learning and experimentation.