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SERP Analysis | Free Process and Paid Tools

Google tells you the exact type of content they want to see in the SERP (search engine result page). We are going to talk about all of the different SERP features, how to rack them, and how to create content based on what's showing up. 0:00 – 1:45 Intro and acknowledgments 1:46 – 5:15 Search Engine Result (SERP) fundamentals 5:16 – 7:30 Google My Business SERP results 7:31 – 14:05 Rich Features in the SERP 14:06 – 17:15 Local SERP results 17:16 – 20:30 How queries affect SERPs 20:31 – 21:34 What kind of content does Google want? 21:35 – 31:18 Moz's SERP analysis tool 31:19 – 32:25 What is ranking for a keyword and why? 32:26 – 33:25 Outro #serpanalysis #analytics