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Why are Allbirds so popular?

Support OCC and get 20+ bonus, ad-free videos by signing up for Nebula: https://go.nebula.tv/occ/ Use this link to get 2 months of Skillshare for free: https://skl.sh/ourchangingclimate2 In this Our Changing Climate environmental video essay, I look at why Allbirds has become so popular. Specifically, I look at how Allbirds have used sustainably sourced materials like wool and eucalyptus tree fiber to create their wool runner shoes that are both environmentally conscious and comfortable. Allbirds’s wool runners and tree toppers show that innovation and creativity in a stagnant market can lead to highly popular and sustainable solutions. Ultimately, Allbirds shows that in order to create popular products that are sustainable and innovative, you need to be creative and work against the status quo. Help me make more videos like this via Patreon: http://bit.ly/2iz4lIV Twitter:   / ourclimatenow   Facebook:   / occvideos   Instagram:   / occ.climate   Email me for freelancing or business inquiries: [email protected] I use Artlist.io for all my music. You can get 2 months free of Artlist.io with this link: https://artlist.io/Charlie-278823 _______ Resources: 1. How Allbirds Created a Sustainable Supply Chain (Sourcing Journal): https://sourcingjournal.com/footwear/... 2. Exclusive: Allbirds imposed a carbon tax on itself–and your brand should, too (Fast Company): https://www.fastcompany.com/90337778/... 3. The Future Is Sweet - And Sustainable - For Allbirds (Forbes): https://www.forbes.com/sites/edfenerg... 4. Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never Been Just About Shoes (Inc.): https://www.inc.com/cameron-albert-de... 5. Tim Brown, Allbirds - Building a new category, from the customer up (NZTEvideo via YouTube):    • Tim Brown, Allbirds - Building a new ...   6. Allbirds Goes Greener with its Tree Line featuring TENCEL™ (Tencel): https://www.tencel.com/news-and-event... 7. Allbirds' statement on climate change (Allbirds): https://www.allbirds.com/pages/our-co... 8. ZQ Natural Fibre FAQs (ZQ): https://www.discoverzq.com/faqs #Allbirds #Sustainability #OCC