Скачать с ютуб 7. Can You Sell a Scheme for Operating on Beating Hearts and Make a Business of It? в хорошем качестве

7. Can You Sell a Scheme for Operating on Beating Hearts and Make a Business of It?

Capitalism: Success, Crisis and Reform (PLSC 270) Dean of the Yale School of Management, Sharon Oster, explains the CardioThoracic business case. Barriers to CardioThoracic's success are discussed, including competition from other medical firms, "gatekeeper problems," other medical procedures, and difficulties understanding needs of the firm's customers. Various players in the case are identified, as well as their specific interests and potential strategies for articulating these interests. Dean Oster analyzes interest misalignments, information asymmetries, and discrepancies in values among the various players in the case. 00:00 - Chapter 1. Introduction 01:11 - Chapter 2. Case Discussion: Cardio Thoracic Systems 04:08 - Chapter 3. Cardio Thoracic Systems: Competition 14:38 - Chapter 4. Cardio Thoracic Systems: Buyer Issues 40:06 - Chapter 5. Case Summary: Cardio Thoracic Systems Complete course materials are available at the Open Yale Courses website: http://open.yale.edu/courses This course was recorded in Fall 2009.