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From Dragon's Den Rejection to £25M Cleaning Empire: Dominic Ponniah's Incredible Journey

Join us for an inspiring conversation with Dominic Ponniah, co-founder and CEO of Cleanology, as he shares his incredible entrepreneurial journey. Discover how Dominic turned early setbacks, including rejection on Dragon's Den, into fuel for success, building Cleanology into a £25 million turnover sustainable cleaning powerhouse. In this episode of Field Service Stories, we dive deep into: • Dominic's resilience after Dragon's Den and how it shaped his future success • The challenges and triumphs of scaling Cleanology across 25 UK cities • Why paying a Living Wage isn't just ethical, but smart business strategy • How Cleanology's commitment to sustainability wins both clients and top talent • Exciting innovations reshaping the cleaning industry, from robotics to big data • The impact of COVID-19 on the cleaning sector and how Cleanology emerged stronger • Dominic's thoughts on proposed changes to UK employment law and their potential effects • The importance of diversity in leadership and how it's benefited Cleanology Plus, learn about Cleanology's passionate support for The Hygiene Bank charity and how you can get involved in their upcoming fundraising event. 🎬 Chapter Markers 00:00:00 - Start 00:00:03 - Coming Up 00:00:30 - Introductions 00:01:01 - How did you get Cleanology off the ground? 00:02:10 - Rickshaw Ride hailing – before Uber even existed 00:04:25 - So much passion – your business becomes a hobby 00:05:29 - BBC’s Dragons blew Dominic off his rickshaw 00:07:18- Why start a cleaning business? 00:08:36 - Getting ready to double the size of the business 00:09:49 - How do you double the size of a Cleaning business? 00:10:34 - We’re now cleaning in 25 different UK cities 00:11:41 - No staff made redundant during COVID 00:14:07 - Does the cleaning industry have enough sex appeal? 00:14:34 - Diversity has been a winner at Cleanology 00:15:09 - People want to work in a business that represents their values 00:15:35 - Cleanology is not your average cleaning business 00:16:43 - Cleaning meets Sustainability 00:17:50 - Sustainability wins us business 00:18:22 - The Living Wage; paying people fairly 00:18:51 - You don’t get a Ferrari for the price of a Ford 00:19:39 - How can people survive if they’re not paid a Living Wage? 00:22:00 - Not every employer is a good employer, not every employee is a good employee 00:22:43 - Day one unfair dismissal rights make employers risk averse 00:23:31 - Zero risk for the employee and all the risk on the employer 00:24:27 - Is the cleaning industry innovating? 00:25:02 - Data is a big thing now 00:26:24 - The right job management technology for Cleanology 00:27:06 - How do you use BigChange in your business every day? 00:28:15 - Are clients becoming more demanding? 00:29:54 - Government regulations and interference 00:31:18 - Unwavering support for The Hygiene Bank 00:32:19 - 3.1 million adults in the UK live with hygiene poverty 00:33:25 - Cleanology Fundraising Event 00:34:11 - Ending Whether you're an aspiring entrepreneur, a field service professional, or simply interested in sustainable business practices, this episode offers valuable insights and inspiration. Don't miss this fascinating conversation with a true innovator who's proving that with vision, grit, and ethical practices, you can build a thriving business in any sector.