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IFF launches SUPRO® TEX, a breakthrough innovation in whole-muscle plant protein meat alternatives. IFF partnered with chef Julien Ferretti from the Institut Paul Bocuse Research Center, in France; he prepared two traditional dishes, replacing the animal meat with SUPRO® TEX plant-based pieces. Consumers then tasted the dishes to compare texture and rate the taste and overall experience. For consumers taste and texture is key. When it comes to meat alternatives, their priorities are no different. That’s why SUPRO® TEX was designed specifically to deliver a similar meat-eating experience that consumers crave. SUPRO® TEX offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor and color. Manufacturers can easily reproduce pieces of different textured meats— imagine a tender beef bourguignon, chicken stir fry or pork fajitas, but 100% plant-based. Made in irregularly shaped, large dry pieces, SUPRO® TEX is based on soy protein, a complete, high-quality protein, comparable to whole-muscle animal protein, that's easy to use and cost-effective for manufacturers. As a dry product, it eliminates the need for a cold supply chain, simplifying and reducing the cost of shipping and storage, and does not require major capital investment for manufacturers to begin production.