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Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going to give a sneak preview of some of the topics to be discussed then, and we’ll include the link in the show notes. RESOURCES Medallia website: https://www.medallia.com (https://www.medallia.com/) Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn:   / gregkihlstrom   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show (https://www.theagilebrand.show/) Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com (https://www.agilebrandguide.com/) The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnex... The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company (https://www.missinglink.company/)