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Jill Lublin on Leveraging Publicity for Business Success and Personal Branding

Jill Lublin joins Steve Hamoen to explore leveraging attention for business success. They discuss the basics and benefits of public relations, strategies for measuring ROI on publicity, and key steps to kickstart growth and gain attention. The conversation covers balancing attention and financial investment and offers tips for embarking on your publicity journey. They highlight maximizing recency and relevancy in messaging and harnessing identity for effective publicity. The impact of podcasting on personal branding and building trust and authority through media exposure are also discussed. The episode concludes with thoughts on the significance of your message.