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Gaming, Media, Convergence, Lobbying and Sports Betting: Insights from Ike McFadden | SiGMA Podcast

Welcome to another exciting episode of SiGMA podcast, where we delve into the dynamic world of media, gaming, and betting. In this episode, Trevor De Giorgio meets with Ike McFadden. Dive into the world of gaming, media, and convergence with Ike McFadden, the accomplished Commercial Director behind Phoenix 7. With a rich history in the US media sector, including a role as David Hasselhoff's Agent during the revolutionary collaboration with Novomatic group, Ike brings unparalleled insights to the table. In this episode, we sit down with Ike Mcfadden to unravel the profound impact of new media platforms like YouTube and TikTok on the promotion of gaming content. Delve into our discussion as we explore the intriguing cross convergence between land-based and online gaming, where surprising growth takes center stage, defying traditional market expectations. Lobbying and sports betting also step into the spotlight, revealing the podcast's comprehensive agenda. Join us for an engaging conversation that uncovers the dynamics of these multifaceted industries. Tune in now to gain fresh perspectives on gaming, media, and the exciting world of convergence. 𝐃𝐨𝐧'𝐭 𝐌𝐢𝐬𝐬 𝐎𝐮𝐫 𝐍𝐞𝐱𝐭 𝐒𝐭𝐨𝐩𝐬👉 https://sigma.world/ 🎲What is SiGMA - The World's iGaming Authority? 🎲 SiGMA is the world’s leading hub for everything involving the iGaming industry such as regulation, responsible gambling and even marketing related to the sector. From casino to land-based to even crypto-betting, the SiGMA summit brings together operators, providers, IT experts, innovators, entrepreneurs and investors from all stripes together for three days of panels, discussions, keynote speeches, and workshops, as well as a broad variety of fun and engaging networking events. 𝐉𝐨𝐢𝐧 𝐓𝐡𝐞 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲📱👉 https://linktr.ee/sigmaworld #igaming #podcast #gaming #gamingindustry #betting