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Risk is one of the most powerful and dangerous concepts in finance – powerful because it allows individuals and companies to earn huge returns, but dangerous because it can cause their bankruptcy. How do you measure financial risk, what is the relationship between risk and return, and how can you – surprisingly – reduce your investment risk without sacrificing any returns? This lecture will explain why even the simple idea of 'higher risk means higher return' is actually incorrect. A lecture by Alex Edmans The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/lectures-an... Gresham College has offered free public lectures for over 400 years, thanks to the generosity of our supporters. There are currently over 2,500 lectures free to access. We believe that everyone should have the opportunity to learn from some of the greatest minds. To support Gresham's mission, please consider making a donation: https://gresham.ac.uk/support/ Website: https://gresham.ac.uk Twitter: / greshamcollege Facebook: / greshamcollege Instagram: / greshamcollege