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Podcast S7E158: Ayse Birsel - Design the Life you Love

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at https://wp.me/p6pllj-1LJ #podcast #design #designthinking #creativity #love We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode: 00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life Links mentioned in this episode: Ayse's Linkedin:   / aysebirsel   Ayse's website: https://www.aysebirsel.com/ Ayse's newsletter: https://www.aysebirsel.com/newsletter Book: Design the life you Love: https://amzn.to/3vz53fF Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-acces... Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/i... Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANU... Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&... Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR... Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17... Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17... Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390... Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatov... Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thriveca... Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lw... Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/ide... eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com