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Winning on Amazon: Data-Driven Tactics That Work

Discover how tabletop and home decor brand over&back outsmarted ecommerce competitors for a successful Amazon launch. 0:00 Introduction 2:25 Agenda 3:16 What’s your biggest challenge in launching or growing your products on Amazon? 10:15 over&back’s Data-Drive Amazon Launch Strategy 10:39 Identifying growth opportunities and demand 12:45 Granual category drill down 17:38 Pricing strategies: Balancing competitiveness and profit 22:33 Building a winning product assortment strategy 26:11 Using Amazon search insights for smart assortment choices 31:14 What’s the most critical insight for traffic optimization? 35:00 Tips to maximize sales on Amazon 40:48 Q&A #AmazonSelling #EcommerceStrategy #DataDriven #HomeDecor #CompetitorAnalysis #ProductLaunch #AmazonSuccess • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social LinkedIn –   / similarweb   Facebook –   / similarweb   Twitter –   / similarweb   Instagram –   / similarwebinsights   • Subscribe to this channel – https://www.youtube.com/user/SimilarW...

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