Скачать с ютуб The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase в хорошем качестве

The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase

In this interview we dive deep into The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase. Melanie Balke ties email marketing with dating and gives a great metaphor. Seeing a Bumble profile = Seeing an advertisement Swiping right on the profile = Clicking on the ad Making conversation = Subscribing to an email list First date = Making a purchase Relationship = ? Marriage = ? Kids = ? She then shares some great email marketing statistics: It's 5x more expensive to acquire a new customer than convert an existing one Repeat customer spend 300% more than new customers Repeat customers refer 50% more potential buyers than one-time buyers Increasing customer retention 5%, leads to an average profitability increase of 75%. She then dives into a bunch of post purchase emails: The Order Confirmation The Delivery Notification The How to Email The Cross Sell Email The Subscription Email The Anniversary / Birthday Email You can find Melanie's agency here: https://www.theemailmarketers.com/ You can follow her on Twitter here:   / mbalke4   #email #emailmarketing #postpurchase #emails #emaillist