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Unlock the secrets to launching your own luxury paper product business with Polly Payne, CEO and founder of Horacio Printing. In this episode, Polly dives deep into the following questions: Q1: Is this really possible? Could I ever afford to start this? Q2: How do I publish the guided journal I've had in my head for years (and make it look pretty, because some of the options I've seen for that are...not cute. Lol)? Q3: How do I avoid printing more than sell/How do pre-orders work? Q4: What was your initial financial investment to start your company? Q5: How do you effectively sell the product once it’s done? YOUR NEXT STEPS: Watch My Free Print Training : https://www.HoracioPrinting.com/workshop Apply for a spot in Print School: https://www.HoracioPrinting.com/Print... Get Your Paper Fix: https://www.HoracioPrinting.com Need Help? Email: [email protected] Pop into my DMS! @horacio-printing TIMESTAMPS: By carefully planning and using pre-orders, it is possible to make luxury printing for planner collections affordable and profitable. 00:00 📦 Consider the cost before diving into printing, plan things out, and avoid printing more than you sell by using pre-orders to avoid potential financial loss. 04:39 📚 Luxury printing for planner collections can be expensive, but by getting a quote early and doing a pre-order campaign, it can be made affordable and profitable. 09:49 📦 Creating custom luxury printing and packaging for guided journals to meet vision without the limitations and high prices of online options. 11:41 📚 Working with overseas printers can result in better products at lower prices, and print school aims to empower individuals to start their own printing company. 14:49 💰 Calculate the right amount of units to print, do a pre-order campaign, and invest in marketing to make a profit in the luxury printing business. 20:43 📚 Invest in print school for $1997 to learn how to design, create, print, and launch products, saving money on printing and website design, and look forward to upcoming episodes on running a planner business. 23:15 📈 Create urgency and educate customers through visual education and marketing to effectively sell a product, while also cultivating an audience into a buying audience. 26:40 👋 Have a wonderful day and be sure to subscribe on YouTube for the next workshop.