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McDonald's opens in hungry Moscow, but costs half-a-day's wages for lunch, 1990

In 1990, Moscow got a McDonald's restaurant. Inside, customers lined up again for Big Macs, fries and shakes. The reviews were mixed. One man felt the food itself was wanting, while some wanted more. One woman, speaking in Russian, confessed to not knowing what it was she ate. But she did pronounce it "unusual and delicious," adding that "we need more of these places, there's nothing in our stores or restaurants." But the revelation of the cost of a meal under the arches was not a happy one for some. At the price of half a day's average wages, the cost of trying out this new style of food was steep. Outside the city, some of the $50 million spent by McDonald's went to build a processing plant dedicated to turning out 14,000 buns per hour, and where 3,000 tons of potatoes per day became fries and 10,000 patties per hour were made and frozen. ➤ Read more on CBC Digital Archives: https://www.cbc.ca/archives/when-a-ca... ➤ Subscribe: http://bit.ly/CBC-Subscribe --- About CBC Gem: CBC Gem offers the full programming slate, from drama to documentaries and sports. Available for free as an app for iOS and Android devices and online at http://cbcgem.ca, and on television via Apple TV and Google Chromecast. --- About CBC: Welcome to the official YouTube channel for CBC, Canada’s public broadcaster. CBC is dedicated to creating content with original voices that inspire and entertain. Watch sneak peeks and trailers, behind the scenes footage, original web series, digital-exclusives and more. Connect with CBC Online: Twitter: http://bit.ly/CBC-Twitter Facebook: http://bit.ly/CBC-Facebook Instagram: http://bit.ly/CBC-Instagram --- We encourage thoughtful comments and respectful discussion. Before commenting, please review our community guidelines: http://www.cbc.ca/aboutcbc/discover/s...