Скачать с ютуб Improve Cross-Channel Personalization with Salesforce Marketing Cloud в хорошем качестве

Improve Cross-Channel Personalization with Salesforce Marketing Cloud

Watkins Wellness, an international health and wellness product manufacturer of Hot Springs and Caldera brands, was looking for ways to increase personalized online interactions with consumers while helping their dealer channel achieve better sales results. First hear a brief introduction from Salesforce industry expert, Loring Andersen, as he highlights key industry trends that affect how manufacturing companies are accelerating their adoption of customer-centric strategies and approaches. Next, learn from Cori Landwehr (Senior Manager of Customer Experience) and Stephan Brisard (Senior Director of Digital Marketing) as they lead a digital marketing transformation at Watkins Wellness, a manufacturer of popular health and wellness products like spas and hot tubs. By leveraging Salesforce Marketing Cloud's solutions and Three Deep's digital marketing expertise, they were able to: • Transition the organization from being product-centric to more customer-focused • Increase cross-channel personalization for consumers while reducing advertising spend • Improve lead flow by engaging with consumers and driving them to their local independent retail locations • Leverage relevant online behavior and activity to help their independent retail sales teams prioritize sales opportunities