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PSYCHOLOGY TACTICS Used Against you at a Dealership - Kevin Hunter the Homework Guy

Kevin Hunter The Homework Guy with Car Buying Tips about questions you should never answer on a car lot. Car Salesmen are trained to use Psychology of the Sale to get you to buy a used car and buy a new car today. Here's how to get a good deal and why do salesmen ask questions you should NEVER answer on a car lot? SUBSCRIBE ON YOUTUBE    / kevinhunter​   #Car​ #dealership #cars #usedcars #carsforsale #TheHomeworkGuy​ ​ THE BEST CAR BUYING ADVICE YOU CAN FIND is published by The Homework Guy Team (THG)! We’re the team of Auto Experts, Finance Gurus, and Car Pricing Strategists that well over 45 Million Car Buyers have come to know and trust. VISIT OUR WEBSITE: https://thehomeworkguy.com WANT TO LEAVE A TIP FOR THE HOMEWORK GUY TEAM? https://www.paypal.me/consumeradvice or https://cash.app/$TheHomeworkGuy WE THANK YOU IN ADVANCE! WE APPRECIATE YOU SUPPORTING OUR MISSION! JOIN US ON OTHER SOCIAL MEDIA! Facebook:   / thehomeworkguy   Twitter:   / thehomeworkguyz   HASSLE FREE CAR BUYING SERVICE Available now! Click here to get started: https://thehomeworkguy.com/thg-team-c... 1. Anchoring and the Power of the Initial Price Anchoring is a powerful psychological concept where the first number or option you encounter serves as a reference point, making subsequent offers seem more reasonable. The Anchoring number is the first number that shows up on the offer sheet. If they anchor the price at a high level, every discount seems more and more enticing to you. Dealerships use this to their advantage in several ways: MSRP Anchoring: Dealers often emphasize the Manufacturer's Suggested Retail Price (MSRP) as the benchmark, even though there is indeed plenty of room for negotiation. The sticker price acts as an “anchor,” making any discount seem like a bargain, even if the dealer’s profit margin remains significantly high. High Monthly Payments: During negotiations, sales representatives may initially present very high monthly payments. When they reduce the number to something more manageable, you start feeling like you’re getting a good deal, even if the total cost still remains too high. The Buyer Tip here: Always focus on the OTD, or out-the-door price rather than getting sidetracked by initial offers. Use online tools to research true market value and walk into the dealership armed with that knowledge. 2. Divide and Conquer: The ultimate purpose behind the Four-Square Method You’ve heard us say this before, but one of the most effective sales tactics is the four-square method and if you ever see it, you should immediately get up and leave that Dealership!. Why? Because this is a technique that purposely divides the negotiation into four key areas: Trade-in value Price of the new car Down payment Monthly payment Sales reps are trained to continually shift focus between these areas to keep the buyer confused. What’s ironic is that when they use this method, they are likely to introduce it by saying “In the interest of Transparency, we thought we’d put all the info down on one piece of paper.” This SEEMS good, but of course, this is a lie. For example, they may offer a higher trade-in value but increase the interest rate to make up for it, or reduce the monthly payment by extending the loan term. The goal is to make buyers focus on one moving variable at a time, so they feel like they’re making progress. In reality, this tactic ensures the dealership retains control of the deal, and makes a big wad of dough.. The Car Buyer Tip here?: Negotiate each element separately and bring your own loan pre-approval with you, so you aren’t tricked into focusing only on financing and monthly payments. Once you have each component of the sale negotiated, pull that paper off the table and put it away in your pocket. They will immediately know you are smarter than most buyers, but at this point, that can help you! 3. Creating a Sense of Urgency, The Time-Pressure Game: Dealerships know that buyers are more likely to make emotional decisions when they feel under time pressure. They often use phrases such as: “This deal is only good today!” “We have other buyers interested in this car.” “Rebates expire by the end of the month!” This tactic is designed to induce scarcity bias, where the buyer feels they’ll miss out on a great opportunity if they don’t act immediately. Time pressure also reduces a buyer's ability to think critically or seek outside advice. The Buyer Tip: Take your time and walk away if you feel rushed. See our video covering the Walk-Away strategy if you missed it. Believe us when we say The same deal—or even a better one—will likely still be available tomorrow, in a few days, or possibly as late as next week.

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