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Customer Experience A Call to Action for Healthcare Marketers

Webinar Recorded on September 18, 2024 Increasingly, healthcare marketing executives are assuming responsibility for functions around consumer, patient, physician, and staff experience. Who better than the marketing leader to become the voice of customers—both within and outside of the organization—to bridge the gap between clinical services and patient needs? In this webinar, you’ll four leading healthcare executives share how they are building team structures, digital strategies, and ROI measurements to prioritize the expectations of healthcare consumers and turn experience into a competitive advantage. You’ll learn: • how to adapt marketing strategies to address consumer, patient, and provider experience without derailing other marketing priorities and investments • what digital tools are needed to enhance consumer experience, and how to evaluate and deploy them effectively • how leading health systems are measuring the ROI of experience and building consensus within their executive teams Featuring: Crystal Broj, Chief Digital Transformation Officer, MUSC Craig Kartchner, Chief Marketing & Customer Experience Officer, HonorHealth Jeremy Rogers, Executive Director, Digital Marketing & Experience, Indiana University Health Nardeep Singh, Manager of Marketing Technology, Renown Health Justin Dearborn (Moderator), Founder & CEO, Praia Health Sponsored by Praia Health