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You don’t just upload your game to Steam and expect it to sell. You need a gameplan. In this very deep and very actionable talk, you will learn the basic strategy for selling a game on Steam. Chris Zukowski has been studying Steam from every possible angle. He has crunched data on thousands of games across genres, he has watched hours of regular gamers shopping on Steam, and he has consulted and marketed dozens of games being sold on Steam. In this talk you will learn the ins and outs of getting your game noticed on world's biggest PC game marketplace. You will learn how the algorithm works, what the typical Steam shopper is looking for, and what mistakes you must avoid to give your game the best shot possible.