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Traffic Sources in Google Analytics

Traffic sources describe where your traffic originates (e.g., Google, Baidu, Bing), the medium by which users arrive at your site/app (e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports. Chapters: 0:00 - Introduction 0:45 - Source, medium, campaign, and channel group 2:08 - Traffic source dimensions 4:34 - Acquisition reports 9:16 - Conclusion Resources: Join the Google Analytics Discord server →   / discord   Learn more about traffic sources → https://support.google.com/analytics/... Learn more about channel groups → https://support.google.com/analytics/... Learn more about the demo account → https://support.google.com/analytics/... Subscribe to the Google Analytics channel →    / googleanalytics   Instructor →   / matt_landers   #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #trafficsources