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In this episode, hosts Susan Moore and Scott Bennett talk with the organizers and speakers from the 2024 IIBA Soft Ed Festival of Business Analysis. The conference organizers, Briana Ertanin and Luigi Bini, along with the planning team, share how they used the 3 I's—Innovate, Inspire, and Ignite—to set the vision for the event. Then, we chat with three of the many speakers, Jen Battan, Glenn Brule, and Lauren Ryder, who share their perspectives on the role of business analysis in various contexts. As always, it's a lively conversation with plenty of twists and turns! We also take a moment to thank Scott for his contributions to our podcast as he transitions from IIBA to becoming a full-time YouTuber. Resources: Learn more about the 2024 IIBA Soft Ed Festival of Business Analysis Connect with Briana / briana-ertanin Connect with Luigi / luigibini Connect with Jen / jennifer-battan-csm-cspo-cbap-a452003 Connect with Lauren / lauren-ryder1 Find Scott's YouTube channel / @fixingfurniture Business Analysis Live is hosted by: Susan Moore, Community Engagement Manager at IIBA Scott Bennett, Manager, Business Analysis at IIBA We discuss business analysis topics and answer questions from our live audience. We have a backlog of upcoming topics and we’re happy to take suggestions. Add a comment to one of our videos to suggest a topic you would like us to cover in an upcoming Business Analysis Live! The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications. Learn more at https://www.iiba.org/ #businessanalysis #leadership #businessanalyst