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Stuart Hall's Encoding and Decoding Explained

this video wraps up my discussion of semiotics. Stuart Hall's work on encoding decoding really launches semiotics into cultural studies and that's where I want to take you next. Encoding and decoding attempts to connect the very linguistic practice of semiotics with the very tactile experience of discourse. Discourse is a theory by Michel Foucault that tries to understand how language effects how people are treated in the real world. A part of that connection involves the codes that words are encoded with and the actions that result from those words being decoded. Hope you guys find this video helpful. Let me know if you have any questions in the comment section. Thanks for watching! 00:00 Introduction 00:19 Linking Communication to Discourse 02:06 Stuart Hall's Encoding and Decoding Theory 04:13 Encoding and Decoding TV 05:50 Creating Realities 07:34 How Codes Gain Power 08:37 How Codes Become Ideological 09:50 Decoding my YouTube Set Up 11:14 Connecting Codes to Society 13:16 Fighting the Dominant Cultural Order 14:18 Conclusion