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As consumers, we want advertising to be marketed to us at the right time, to the right person, in the correct context and appropriate place. Find out how marketers are using the data available to them to deliver more relevant ads to drive sales, and what challenges they’ve encountered and how they navigated them. Andrew Hayward, Head of Programmatic Solutions - The Guardian Ben Hookway, CEO - Relative Insight Elli Papadaki, Head of Programmatic - Condé Nast International Laura Sophie Dornheim, Head of Communications - eyeo Rahil Bhagat, Head of Content APAC - unbound Wayne Blodwell, Founder & CEO - The Programmatic Advisory unbound London is the UK's largest and most exciting innovation festival. Held in Shoreditch at the iconic Old Truman Brewery on the 18 & 19 July 2018, the festival gave attendees access to sources of cross-vertical innovation from around the world. In 2018 the award-winning festival welcomed 5,000+ entrepreneurs, brands, investors and senior-decision makers from more than 60+ countries around the world for a two-day celebration of networking and innovation.