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5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes]

What are the most important components of a successful and popular #LoyaltyProgram? What steps to avoid? In this video we show you the 5 pillars of a modern loyalty program. Zsuzsa Kecsmar - CMO and Co-founder at Antavo - and Jörn Roegler - VP of Strategy and Insight at Antavo - discussess the current state of the loyalty field. Since traditional solutions don't cut it anymore, they propose a better solution. CHAPTERS: 0:00 Introduction 0:17 Today's topic: Successful loyalty programs 0:50 Traditional loyalty - Rewarding actions that are tied to purchases 1:31 Engagement incentives - Rewarding engagement and advocacy 2:26 Emotional rewards - Offering memorable incentives 4:02 Value focus - Aligning with your customers’ passions and interests 5:53 Loyalty mechanics - Appealing to subconscious deceision making 7:59 Data science - Driving effective personalisation Read more about #RecognitionLoyalty: https://antavo.com/traditional-vs-rec... Do you want to learn about the next videos? Sign up to our newsletter: https://antavo.com/newsletter/ Or learn more about #Antavo and customer loyalty? Check out our website: https://antavo.com/