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WJLA 7 News On Your Side at Noon Open, 4/2/2021

JOIN BROADCAST PLAZA TODAY, DISCORD'S MEDIA DISCUSSION COMMUNITY — http://bit.ly/S31MA Tease, open, and even a promo from the launch day of WJLA's new brand: "7 News On Your Side" (with the overall station brand changing from "ABC 7" to "7 News" as well). WJLA is the ABC affiliate in the nation's capital, Washington, DC, and is owned by Sinclair Broadcast Group. WJLA historically has been near-last place in the D.C. news ratings race, and that continues under Sinclair ownership. For a while in the mid-2000s, WJLA was able to eclipse WUSA as that station began to have struggles of its own. But that momentum largely ended under Sinclair ownership as there began to be wide turnover among almost all anchors (this was the case for the station prior to the mid-2000s as well and why they never were able to make a dent). For reference, NBC O&O WRC is usually the dominant news station in the capital, and where some of WJLA's anchors would defect to following the Sinclair purchase. Likely in an attempt to shake up ratings, on Friday, April 2nd at noon, WJLA transitioned to the new branding, but had been working it in in promos for at least a week. There is no overall change to anything else presentation-wise. Music (Sinclair's standard custom theme from Warner Chappell), graphics (standard Sinclair graphics) and voiceover (Steve Stone) all remain the same. In the logo, while from afar it appears to be Futura used as the font, which the station loved to use pre-Sinclair, on closer inspection it's actually ABC Modern (the "E"s give it away). Later today and over the weekend, I'll be bringing you the rest of the opens both from the new 7 News and the previous ABC 7 News opens as well. So keep your eyes peeled. Anchors are Adrianna Hopkins and meteorologist Steve Rudin. ©2021 Sinclair Broadcast Group and WJLA-TV, no copyright infringement intended. For educational and historical purposes only. We do not profit off of this video.