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WFPHA | How Tobacco Companies Circumvent Tobacco Control Legislation in Israel

Join Professor Yael Bar-Zeev from the Hebrew University of Jerusalem as she discusses how tobacco companies circumvent tobacco control legislation in Israel. New progressive tobacco control legislation in Israel restricted advertising of all tobacco and related products, including heated tobacco products and electronic cigarettes. The three main elements comprised advertising bans in all media, including broadcast, outdoor, internet, and print media, but excluding newspapers (effective March 2019); bans on point-of-sale displays except in specialized tobacco and alcohol outlets (effective January 2020); and plain packaging (effective January 2020).1–3 During the initial implementation phase, an active tobacco control coalition communicated via social media (‘WhatsApp’) regarding tobacco industry tactics to bypass legislative efforts, test the limits of the legislation, and/or test the government’s ability to enforce the legislation. The coalition included civil society and professional organizations from various disciplines, including public health, medicine, public policy, public administration, and communications.3 Table 1 provides a detailed account of the policies, industry reactions, and lessons learned. This is one of a series of webinars created by our NCD Working Group. Find more information on our website: www.wfpha.org