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Maximizing Sales and Marketing Success in 2025: CMO Summit

As we approach 2025, many businesses are still relying on outdated methods to create their sales and marketing strategies, leading to misaligned goals, wasted resources, and missed revenue targets. Without a clear understanding of which ideal customers are currently in the market, their buying signals, and how they’re engaging with your brand, it becomes impossible to effectively allocate time, budget, and resources. This masterclass will explore how data-driven insights can help B2B businesses build targeted strategies that prioritise companies in-market and ready to buy. We will discuss the importance of aligning sales and marketing efforts, focusing only on high-fit opportunities, and eliminating poor-fit companies from the pipeline to drive better close rates, higher average contract values, and improved renewal rates. By the end of this masterclass, attendees will walk away with actionable insights on how to leverage real-time data to prioritise resources, enhance alignment between sales and marketing, and set themselves up for a successful 2025. Speakers: Leanne Chescoe, Demandbase Paul Gibson, SVP EMEA Sales at Demandbase @inspiredBmedia || www.inspiredbusinessmedia.co.uk