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‘Cleantok,’ Restock Content & The Performance of Cleanliness

#cleantok #restocking #organizing Cleaning, restocking and organizing content have been dominating social media. As aesthetically pleasing as it is to watch, ‘cleantok’ promotes overconsumption and consumerism under the performative guise of cleaning. Cleantok influencers are hoarding cleaning products and plastic organizing containers to make their homes look super ‘aesthetic’ and cleaning has now become a status symbol for the rich. With the luxury home organizing brands like The Home Edit working with celebrities like The Kardashians, more and more people are participating in cleaning and restocking overconsumption than ever. In this video, I discuss the dangers of this trend. Sources: There’s something icky about performative cleanliness https://www.vox.com/culture/24031823/... CleanTok's 'pantry p*rn' trend slammed as sexist and classist by professor: '[It's] a new status symbol' https://finance.yahoo.com/news/cleant... The Hidden Danger Behind TikTok's "Product Overload" Cleaning Trend https://www.goodhousekeeping.com/heal... Home Influencers Will Not Rest Until Everything Has Been Put in a Clear Plastic Storage Bin https://www.theatlantic.com/technolog... Keywords for the algo: The cult of organization, consumerism of restock content, tiktok’s extreme overconsumption, deinfluincing, non-aesthetic mom, cleantok, cult of organisation, performative cleanliness, the performance of cleanliness, toxic influencers, decluttering content, hyper-organized fridges, product overload, “plastic-ception” of organization, stockpiling of cleaning products, cleaninfluencers, refill and restock content is toxic