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WiDS @ Penn 2021, Day 5 - Ashley Clarke, W'23, University of Pennsylvania

Women in Data Science @ Penn Conference, February 8-12, 2021 On February 12, 2021, Vice Dean of Analytics at Wharton Eric Bradlow welcomed attendees to the final day of the Women in Data Science (WiDS) at Penn Conference, which highlighted student-led projects. This video features: Comcast Customer Analysis with Ashley Clarke Provided with three years of Comcast customer data, Wharton students were tasked with determining how Comcast’s customers value individual products and bundles. Additionally, the project examined regional differences in customer behavior. Finally, the team created a pricing model that demonstrates how different segments of customers value Comcast’s offerings. To provide these insights, the analysis included four distinct phases: exploratory data analysis, k-means clustering, a random forest model, and a linear regression model. 2021 WiDS Recap - https://wca.wharton.upenn.edu/uncateg... #AnalyticsatWharton #WiDS2021