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Brett Fountain, Head of Partners and Alliances, Posit has been deep in the trenches of cloud marketplace-led revenue growth for a long time. Long enough to understand the best ways to build trust with the clouds, co-create solutions that speak to the challenges of end customers, and get the word out there to the larger buyer group transacting with and on the clouds. This episode is a masterclass in understanding how to - Turn the tide in your favor, even in the most crowded marketplace categories Club your capabilities with the AWS through co-sell to present impactful solutions that turn into revenue-generating machines Understand the expectations from AWS to build a partnership with sustained collaboration opportunities and benefits Create an “everyone wins” scenario for yourself, the hyperscaler, customers, and channel partners on the marketplace Happy listening!