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Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data. Key Moments: 00:00 Episode Start 02:30 David describes the “six-week cycle” approach at 37signals 07:23 How did 37signals develop its short-term planning method? 13:46 The relationship between designers and programmers at 37signals 20:01 Why 37signals creates “opinionated software” 27:43 David’s reliance on intuition over data 35:08 The importance of writing and advice David received from Jeff Bezos 46:48 Lightning Round, brought to you by Salesforce IT Visionaries is powered by Salesforce Platform and Dreamforce 2022. Catch the news and insights coming out of Dreamforce this year for free on http://www.salesforce.com/plus. Content will start rolling on September 20th. Mission.org is a media studio producing content for world-class clients. Learn more at https://mission.org/. Available Everywhere Apple Podcasts: https://apple.co/3qFnxcn Spotify Podcasts: https://spoti.fi/3qIk7FP Google Podcasts: https://bit.ly/3dbCekp To learn more, click here: https://bit.ly/3dXGXGl