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Why Make Meaningful Content When the Algorithm Says Dance?

In this episode of the Backcountry Marketing Podcast, Cole and Kevin Knutson discuss the evolving landscape of content marketing in the outdoor industry. They explore the tension between emotional storytelling and the demands of social media algorithms, the risk aversion of brands, and the importance of creating meaningful content that resonates with audiences. Kevin shares his journey as a creative in the outdoor space and emphasizes the need for brands to take risks and embrace their values in their marketing efforts. The conversation highlights the challenges and opportunities facing the industry as it navigates a complex media landscape. Key Topics Covered: Content marketing is increasingly driven by data and algorithms. Brands are becoming risk averse, leading to a homogenization of content. Emotional storytelling is often sidelined for trends that drive engagement. The outdoor industry needs to embrace its values and take creative risks. Successful content requires a strategic approach to distribution and marketing. Meaningful content can lead to long-term brand loyalty, even without immediate ROI. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to our website and send us an email. We’d love to help! Work with us: https://www.portsidepro.com/ // Listen on Apple: https://apple.co/3hawUje Listen on Spotify: https://spoti.fi/3VU22lG Sign up for our email list: http://eepurl.com/dkW0Kb Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing // Follow the podcast on LinkedIn: https://bit.ly/3VFuGHk Follow the podcast on Instagram: https://bit.ly/3h19rkx Musicbed SyncID: MB01TISZKDFDOJ8