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Watch an interesting conversation with Lucile Souyri, Sustainability Manager at Technal (Hydro Building Systems). Having dedicated over 8 years to the field of Marketing and Communication, Ms. Lucile Souyri, a passionate advocate for sustainable practices, made a pivotal career transition at Hydro Building Systems (France) to align her professional aspirations with her core values, embracing the pressing importance of sustainability in shaping our future. The urgency of addressing sustainability is underscored by a sobering UN report revealing that the construction sector contributes to a staggering 37% of energy-related carbon dioxide emissions, significantly fueling climate change. However, the industry's hesitance to adopt sustainable initiatives due to perceived profit constraints poses a significant challenge. Ms. Souyri tackles this by exploring transformative ways to shift this perspective and concurrently achieve environmental and economic gains. She delves into strategies that mitigate embodied carbon while maintaining profitability, highlighting the potential for change in the industry's mindset. One of the pivotal avenues for change lies in the surge of global decarbonization initiatives. Ms. Souyri discusses the growing momentum behind these efforts and sheds light on Technal's contributions. The company's commitment to decarbonization aligns with the rising global population, set to increase by 2.0 billion by 2050, which places heightened importance on the role of new buildings in influencing energy consumption and emissions. Reflecting her expertise, Ms. Souyri distills key measures for addressing decarbonization in buildings. These measures encompass innovative construction techniques, energy-efficient design, adoption of renewable energy sources, utilization of sustainable materials, and embracing circular economy principles, among others. Her insights emphasize a holistic approach to shaping environmentally conscious structures. A highlight of the interview revolves around Hydro's collaboration with Saint-Gobain Glass, a collaboration aimed at decarbonizing building facades. Ms. Souyri articulates the significance of this partnership, which intertwines technological innovation and sustainability goals. By focusing on reducing the carbon footprint of building facades, this initiative showcases a tangible example of how industry leaders are actively contributing to a more sustainable built environment. Ms. Souyri's expertise and insights underscore the essential connection between sustainability and the future of construction, offering a roadmap for industry-wide transformation towards a greener and more profitable horizon. For more updates on Facade & Fenestration Industry: https://wfmmedia.com/ For any queries or to get enrolled in the community, mail us at - [email protected] Follow us: Linkedin: / wfmmedia Facebook: / wfmmediaa Twitter: / wfmmedia Instagram: / wfm.media LIKE | SHARE | COMMENT | SUBSCRIBE Follow us: Facebook- / wfmmediaa Instagram- / wfm.media LinkedIn- / wfmmedia Twitter- / wfmmedia Pinterest- / wfm_media Like | Share | Comment | Subscribe