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HOW THIS IIM ALUM QUIT HIS JOB TO MOVE BACK TO INDIA AND BUILD TWO SUCCESSFUL ICE-CREAM BUSINESSES

Hi, thanks for stopping by! You’re watching #TheBarbershopWithShantanuS2: #RaisersEdge. In this video, you’ll watch Kiran Shah, CEO of Go Zero take us through his journey from his family business and expansion of Apsara Ice creams, to creating Go Zero – a fully vegan ice cream brand. Stay tuned to find out if Shantanu Deshpande (Bombay Shaving Company and Bombae), Mandar Vaidya (OYO), and Meghna Narayan (Slurrp Farm) decide to deploy capital to Go Zero or not! ________________________________ We are looking for early stage stage companies with: - Amazing Founders - Operating in large markets - Are post revenue - TBWS will put in the first or second institutional cheque! Email us about you and your start-up on [email protected]. For more details follow us on our other socials! Instagram:   / thebarbersh.  . LinkedIn:   / the-barbe.  . Facebook:   / thebarbersho.  . Twitter:   / thebarbershopws   Spotify: https://open.spotify.com/user/31ygolx... Liked the video? Like, comment & subscribe for more! #podcast #entrepreneurship #tbws ------------------------------------- 0:00 – Recap and Giveaway 0:51 – Introduction to S2: Raiser’s Edge 04:14 – “Entrepreneurship runs in my blood”: Introduction to Kiran Shah 7:09 – The Family Heirloom – Apsara Ice Creams 8:25 – Ambitious 2nd generation 8:58 – Apsara’s strategy to expand 11:08 – Family were hard to convince 13:15 – Difficulty in running the outlets 14:22 – Reaching out to food bloggers to market the outlets 15:24 – Becoming the highest rated outlet on Zomato 16:10 – Cracking the distribution changed things for Apsara 16:49 – Seeking out franchisees 19:14 – Issues resulted by the COVID19 pandemic 19:50 – Looking at a different business model 21:12 – Didn’t shut down a single store during the pandemic 22:20 – Uncovering the true potential: creating Go Zero 24:22 – The distinction between Apsara and Go Zero 25:18 – Idea behind Go Zero 27:15 – What ice creams do Go Zero offer? 30:30 – Who is the product catered towards? 33:15 – The importance of listening to your customers 34:25 – Apsara scaling from 1 to 125 locations 36:18 – Does Go Zero source from Apsara? 37:24 – Pricing 37:34 – Where does the bulk of the sales happen? 38:15 - Revenue break down 39:08 - Ice creams going the zero sugar route 40:26 - Are Indian desserts the next step? 42:00 - DNA is an important element of strategic choices 42:28 - The need to spread outlets across India 44:15 - Growth revenue for the coming period 45:40 - Understanding the upcoming growth revenue breakdown 46:29 - The bottleneck for Go Zero 47:45 - Sampling at Apsara stores 48:30 - Go Zero’s repeat customers 49:42 - Shantanu’s Aha Moment: Repeat is an important metric to track 50:20 - Go Zero: 10 in Zomato and Swiggy 52:28 - Kiran’s ask 55:57 - Mandar, Meghna, and Shantanu breakdown Go Zero’s highlights 1:00:00 - Understanding Go Zero’s evaluation 1:01:51 - Leaning on Meghna and her industry knowledge 1:03:12 - Sealing the deal 1:11:11 - Shantanu looks back at the Go Zero deal About me & The BarberShop with Shantanu: My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.