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Introduction to Market Research and Analysis with Leon Wahler

ABOUT THE LECTURE In the third lecture of the Medventions Fall 2023 Lecture Series, Leon Wahler, independent market researcher with over 35 years of experience in the healthcare market, provides a practical introduction to market research and the fundamentals of market analysis. The lecture covers various methodologies and strategies employed in market research. ABOUT THE MEDVENTIONS FALL 2023 LECTURE SERIES The Medventions 2023 Fall Lecture Series is an educational series designed to equip the next generation of medtech innovators with the knowledge and skills they need to transform healthcare. The Lecture Series offers an excellent opportunity to learn about health technology innovation, how to validate healthcare needs, invent new medical technology products, and plan for their implementation into patient care. ABOUT MEDVENTIONS Medventions is a hospital-based fellowship program that targets the clinical needs of patients and nurtures top entrepreneurial and medtech industry talent in Canada. The program is a multidisciplinary and dynamic community of like-minded clinicians, engineers, scientists, entrepreneurs, and industry leaders who share the same vision; to create the future of healthcare and develop a well-trained workforce with the necessary skills and expertise to translate research outcomes into benefits for Canadians. To learn more about Medventions, visit our website: www.medventions.ca