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Pricing Strategies - Breakeven pricing

There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This series of video discusses various pricing strategies popular in marketing. Pricing strategies range from the minimum prices based on the company's cost to the maximum price of how consumers value the product. All pricing strategies fall somewhere near that spectrum. Breakeven pricing is the price at which the company breaks even. i.e. they neither make or lose money. Understanding break even price at a given quantity enables a company to move forward with their pricing decisions. Other pricing strategies such as cost based pricing, demand based/customer oriented pricing strategies, or objectives based pricing strategies will also be discussed in separate videos. Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingc...