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How to design a flyer for your business (It takes only 7 Minutes)

Design a custom business flyer in less than 7 minutes. ***************************** 0:00 - Intro In this tutorial, we’ll show you how to design a business flyer that converts. 0:55 - 4 Essentials of a well-designed flyer Grab Attention A flyer needs to hook in people and make them want to read and understand what’s in it for them. Provide direction On seeing and consuming the information on a flyer, the audience must know what is being advertised and where and how they can know more. Be targeted The flyer must speak directly to the target audience. Convince the audience The flyer must convince people to take the desired action. 1:48 - 6 Tips to design a perfect business flyer Whether it is a business flyer or one that’s being created for a different purpose and audience, each flyer must have the following elements. Clear Message This is a non-negotiable when it comes to any flyer. Whether you’re a business owner, an advertiser, or a marketer, you must ensure you don’t cram too much information into a single flyer. That will end up diluting the message and leave the audience with no direction about what they must do next. Color consistency The color palette must be clearly defined and used consistently in flyers. This is to ensure the audience recognizes your brand easily. Right Fonts Just like color, font is a crucial element in a flyer. You need to select a primary, secondary, and tertiary font. Scalability What do we mean by scalability? Let's consider a Picmaker flyer template as an example. Take a good look at the flyer and you'll understand how each text is scaled in the design. Each piece of text has its role to play in your design. You should scale the text based on its importance and function in the design. Design for the Target Audience A design that attracts and converts contemporary business owners might not make an impact on travel-hungry retirees, new parents, and others. It is important to define the audience you’re trying to reach and appeal to, before designing a flyer. Call-To-Action Whether you want your target audience to sign up for a webinar or avail a free consultation, the flyer must drive the necessary action with the help of a call-to-action. 5:03 - Design a Business Flyer in 3 Steps Let’s now use Picmaker to design a business flyer. Step 1: Choose a Flyer Template Picmaker has tens of thousands of flyer templates catering to businesses across sectors. You can either click on the ‘Flyer’ tag under the search bar or type in the word ‘flyer’ onto the search bar. On the templates page, you can browse through different flyer templates. Once you find a template that interests you, click on it. Step 2: Customise the flyer Now, let’s customize the flyer. Double click on a text to edit. To change the font, select the text and click on the drop-down at the top. Choose your brand front. You can also change the font color to match the color in the design or choose your brand color. The flyer in the video already has a good call to action. Step 3: Download the Flyer We’re almost done with designing the business flyer. It is now ready for download. Click on the download button at the top right. You can download it in either PNG, PDF, or JPEG format for use. 7:14 - Design a perfect flyer Designing a business flyer that grabs the attention of people, keeps them hooked, and driving them with a solid call-to-action doesn't have to be hard. With the help of Picmaker and its collection of beautiful, easy-to-customize templates, you can create a high-converting, effective business flyer. Read our blog on how to design a business flyer: https://www.picmaker.com/blog/busines... ***************************** Picmaker is a DIY design platform that lets anybody create stunning professional designs in minutes. Be it a YouTube thumbnail, channel art, Instagram posts, banners, ads, logos, stickers - you name it, we’ve got it for you. Besides, you don't need any design knowledge to get going on Picmaker. Get started for free now. Sign up on Picmaker - https://accounts.animaker.com/registe... Log in to Picmaker - https://accounts.animaker.com/login/p... ***************************** Follow us on: Twitter -   / picmakerhq   Facebook -   / thepicmaker   Instagram -   / picmakerhq   YouTube -    / @picmakerhq   LinkedIn -   / picmaker  

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