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How can the worlds of science and tech benefit from imagination? Discover a six-step process to harness your imagination and spark new ideas. Watch the Q&A here: • Q&A: How to maximise your imagination... Buy Martin's book 'The Imagination Machine' here: https://geni.us/s5dgjPd 00:00 Intro and demo 10:16 What is imagination? 16:09 Common misconceptions about the imagination 21:21 How to harness the imagination - finding surprise 25:50 Working out the idea 32:16 Colliding your idea with the world 33:46 Fostering collective imagination 37:23 Creating a new norm 40:37 Sustaining imagination 42:35 The power of play 45:51 How will AI affect our imaginations? 51:58 How to enable imagination in organisations This talk was recorded at the Ri on 8 February 2023, in partnership with for London Institute of Mathematical Sciences. Find out more at https://theimaginationmachine.org/ Our ability to imagine change is our defining human power. Over the past two centuries, there has also been a growing awareness of our ability to direct it. Now, suggests the author of ‘The Imagination Machine’, it is time to combine these two imaginative powers and trigger a step change in human creativity. Must we wait for imagination to strike, for example, or can we go in search of it? Is imagination essentially solitary, or can it be a collaborative enterprise? Must imagination by definition be a mysterious process or can it be taken apart and examined, piece by piece? Above all, might we, and the companies we work for, find a way to harness it systematically? At a time when AI is increasingly taking over low-level cognition tasks, these questions are more urgent than ever. Drawing on examples and insights from business, science, the arts and beyond, Martin will introduce you to the extraordinary world of your own imagination and explore its untapped potential. -- A very special thank you to our Patreon supporters who help make these videos happen, especially: modsiw, Anton Ragin, Edward Unthank, Robert L Winer, Andy Carpenter, William Hudson Don McLaughlin, efkinel lo, Martin Paull, Ben Wynne-Simmons, Ivo Danihelka, Kevin Winoto, Jonathan Killin, Stephan Giersche, William Billy Robillard, Jeffrey Schweitzer, Frances Dunne, jonas.app, Tim Karr, Alan Latteri, David Crowner, Matt Townsend, THOMAS N TAMADA, Andrew McGhee, Paul Brown, David Schick, Dave Ostler, Osian Gwyn Williams, David Lindo, Roger Baker, Rebecca Pan -- The Ri is on Patreon: / theroyalinstitution and Twitter: / ri_science and Facebook: / royalinstitution and TikTok: / ri_science Listen to the Ri podcast: https://anchor.fm/ri-science-podcast Our editorial policy: https://www.rigb.org/editing-ri-talks... Subscribe for the latest science videos: http://bit.ly/RiNewsletter Product links on this page may be affiliate links which means it won't cost you any extra but we may earn a small commission if you decide to purchase through the link.