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[SIC] Talks #68: Emily Sundberg

(Courtesy of Riverside's AI summarizer): Ben and Emily discuss the intersection of culture and business, the rise of pop culture and business news, and the influence of celebrities in the business world. They also explore the role of social media in newsrooms and the importance of office culture. The conversation touches on the decline of local news coverage and the impact of influencers on journalism. They discuss the potential liability of platform-based news and the need for diverse sources of information. In this conversation, Emily and Ben discuss various topics including soda preferences, the rise of the fragrance industry, and the influence of TikTok on media. They also explore the emotional connection to hotels and the potential future directions for Emily's newsletter, Feed Me. Takeaways The intersection of culture and business is a growing area of interest, with celebrities becoming business owners and business owners becoming celebrities. Social media platforms have played a significant role in the growth of pop culture and business news, with individuals relying on platforms like TikTok for news consumption. The decline of local news coverage has led to the rise of platform-based news sources, such as Instagram accounts and subreddits. There is a potential liability in relying solely on influencers for news, as it may limit exposure to diverse perspectives and lead to misinformation. Personal preferences play a significant role in beverage choices, and the expanding beverage aisle can be overwhelming. Health is a multifaceted concept, and it is important to consider lifestyle shifts rather than focusing solely on specific products. Personal recommendations and platforms like Letterboxd have become increasingly popular in our recommendation-obsessed culture. The fragrance industry is experiencing significant growth, with various brands and celebrities launching their own fragrances. Hotels can evoke strong emotions and create transformative experiences for guests. Feed Me has the potential to expand into different verticals, such as hospitality, and offer a more structured column system. Chapters 00:00 Introduction and Background 01:26 Emily's Work Experience and the Birth of Feed Me 03:18 The Intersection of Culture and Business 04:28 The Role of Social Media in Newsrooms 05:10 The Influence of Celebrities in Business 06:07 The Rise of Pop Culture and Business News 07:27 The Flywheel Effect of Feed Me 08:33 The Fluidity of Style and Business 09:04 The Importance of Novelty and Adaptability 10:46 Discussion on Michael Williams and Mark McNary 12:19 The Influence of Mark McNary in Men's Fashion 13:18 The Indelible Character of Mark McNary 14:32 The Decline of Local News Coverage 15:00 The Impact of Social Media on News Consumption 19:23 The Corporate Fetish and Its Interpretations 20:45 The Rise of Influencers and the Decline of Journalists 24:45 Can Influencers Replace Journalists? 30:26 The Role of Instagram and Reddit in Local News 34:15 The Potential Liability of Platform-Based News 35:03 The Beverage Aisle and Soda Preferences 36:32 Rewiring Thinking about Health and Soda Industry 39:03 Personal Recommendations and Letterboxd 41:07 The Rise of Fragrance Industry 49:49 The Influence of TikTok on Media 50:00 The Expansion of Fragrance Brands 56:31 The Intimacy and Marketing of Fragrances 59:39 The Emotional Connection to Hotels 01:01:26 Future Directions for Feed Me