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Industry : Beauty & Cosmetics Industry Product : Ever Bilena MARKETING PLAN OUTLINE - EXTERNAL ANALYSIS (1-6) 1. Industry Definition - tell something about the industry in narrative format 2. Industry Segmentation - define how the industry is segmented 3. Industry Size and Growth-sales in units or peso of the industry; percentage of growth per year of the industry 4. Seasonality - describe when the sales are in its peak and the lay months as well 5. Stage in the Product Life Cycle ● Introduction, growth, maturity and decline ● Describe the characteristics of the particular stage where the industry belongs and then relate it to the industry being described for justification 6. Environmental Scan ● Political legal, economic, socio-cultural, technological ● Research for issues, concerns, problems, threats or opportunities under each category ● Determine the impact of each issues, concerns, problems, threats or opportunities to the industry as well as to the brand, company or product line under study. Subject : Entrepreneurial Marketing Strategies Group 5 video presentation from BSE 3B Group 5 members: Coronel, Melanie Gonzaga, Maxinne Laurente, Nicole Jane Ramirez, Raffy Tero, Eljoy _____________________________________ Social Media Accounts: Facebook : Eljoy Tero Instagram : dimpjoyy_ Tiktok : Blythel_