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This 8th episode of the Great Question focuses on the integration of circular economy practices within various industries, with a particular emphasis on secondhand markets and waste reduction. Brune Poirson hosts Maud Sarda - cofounder and general director of Label Emmaüs in France. They discuss how initiatives like Emmaüs have pioneered circular models by combining social impact and sustainability. Key points include the importance of reuse, regulatory frameworks, and corporate responsibility in fostering circular practices. There’s also an exploration of the challenges in scaling these efforts, especially in balancing profitability and sustainability. The conversation suggests practical approaches for embedding circularity, such as collaborations, hybrid business models, and engaging consumers. #CircularEconomy #WasteManagement #Sustainability #SocialImpact