Скачать с ютуб A Quick Guide to Writing a Situational Analysis: Some important tips to keep in mind в хорошем качестве

A Quick Guide to Writing a Situational Analysis: Some important tips to keep in mind

How do you write a situational analysis? Here are some suggestions 1st step in the campaign planning process There is no rubric to writing a situational analysis / Your challenge is to provide your client with relevant insights regarding the factors that are CURRENTLY impacting the organization’s relationships with their key stakeholders Some things to remember Your situational analysis must be data driven / do not provide the client with information that they already know. The ultimate purpose of a formative research is to help the organization set goals and objectives Step 1: Describe your organization’s key mission / values – this will be important when aligning yours with those of your key stakeholders Step 2: Assess your client’s position within its industry . Are they a market leader? Are they gaining or losing market share? This is where you will draw upon secondary research sources. So for example, if your client is AT&T, you can discuss how you lost market share to T-Mobile and fell from first to third over the past five years. If your client is the College of Communication, you can use data from the university’s fact book and compare enrollment numbers as compared to the competition (maybe the business school). Step 3: Identify your key stakeholder/s. This is where you conduct stakeholder analysis and provide a logic to why the organization should prioritize one stakeholder group over another (in your case, you can simply argue for why our department should target the assigned stakeholders group such as alumni, current students or perspective students). What do you know about this stakeholder group. What do they care about? What do they value? What are their needs or priorities and how does your organization/brand currently provide them with value? Step 4: What is happening within your organization currently that may impact the relationship between the organization and the stakeholders? For example new technology, new leadership, new products, increase/decreased resources, etc.… Step 5: What is happening outside of your organization currently that may impact the relationship between the organization and the stakeholders? Examples, Covid, supply chain issues, Weather, inflations. Step 6 provide a SWOT analysis, remember, a SWOT is a visual tool that summarizes the key points from your situational analysis. Do not simply list four items per box, under the SWOT graph provide two-three sentence explanations for each so the client can make sense. Remember, Strength and weaknesses are internal which means you have control Opportunities and weakness are external to your organization meaning you have no control. Super important, Opportunities does not refer to what you should do in the future, we do not consider tactics in the situational analysis, those will be devised only after you have smart objectives. Step 7: Key take away, what should the client do next, what should be the key priorities in strengthening the relationships between your organization and its stakeholders? Remember, the situational analysis’ purpose is to help the client set goals. The key focus has to be on those factors that are currently impacting the relationship between the organization and its key stakeholders. This must be a data driven document (Please cite accordingly) I uploaded a couple of sample situational analysis reports to D2L for your reference.