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Is sustainable consumption possible? Can you fly without harming the environment? Let's find out! In her talk, Alesya will share with you her top practical insights on how everyone can contribute towards living more sustainably and creating a 'new normal' Alesya is an anthropologist. Her profession crystallised from her passion of getting to know different cultures and comparing the diverse ways people tend to deal with the similar problems worldwide. She conducted research in the areas of “consumer behaviour” and “sustainability” at international institutions, like University College London and the Spanish National Research Council. Alesya designed multiple research projects, including "The Cultural Perception of Energy" and "Sustainability and Nostalgia" in collaboration with colleagues from Giessen University (Germany), Oslo University (Norway) and Yale University (USA) among others. At the moment Alesya is looking at the topic of “sustainable aviation and tourism”. In her current position at the Centre of Competence for Climate, Environment and Noise Protection in Aviation, CENA Hessen, Alesya is responsible for bringing together scientists, politicians, and businesspeople to make innovation in the sustainable aviation possible. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx