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Let me show you how to write a creative brief using this great work on the Gender Pain Gap from McCann London and Reckitt for Neurofen as an example. Sign up to the Strategy Finishing School to learn more about the simple creative brief formula: https://strategyfinishingschool.com/ ————————— 🔴FREE STRATEGY RESOURCES ⚡️STRATEGY MATE - https://strategyfinishingschool.com/l... 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l... 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🟢FOLLOW ME ON INSTAGRAM: / byjuliancole TWITTER: / juliancole LINKEDIN: / juliancole ————————— 🔴ABOUT ME I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.