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https://www.searchinfluence.com/blog/... — Welcome to our in-depth presentation of "Search Influence and UPCEA Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed." Follow along as we share insights from our recent research study conducted in collaboration with UPCEA. In this webinar, our Director of Sales & Marketing, Paula French, alongside Alison Zeringue, our Director of Account Management, and experts from UPCEA, Chief Research Officer Jim Fong, and Senior Director of Research & Consulting Bruce Etter, dive into the significance of tracking metrics like CPI and cost per enrolled student. Discover how these key performance indicators can serve as a measuring stick for success, enabling higher education marketers to enhance their campaign outcomes. Download the full "Search Influence and UPCEA Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed" to learn how you can start measuring your way to success today: https://info.searchinfluence.com/2024... Need assistance tracking your higher education marketing benchmarks? Call the experts at Search Influence at (504) 208-3900, visit our website https://www.searchinfluence.com/, or send your inquiries to: 1423 Pine St New Orleans, LA 70118 WVVH+R6 New Orleans, LA, USA • Education Marketing • Search Influence: Higher Education Di...