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Procurement’s Role in Managing the Fast-Growing Influencer Marketing Channel with Bayer

As influencer marketing becomes a larger investment area for brands, procurement will play an even bigger role in ensuring the right partners are selected and the right value is delivered. Check out this webinar, with Raymond Croce-Galis from Bayer and Keith Bendes from Linqia, hosted by S. Michael Cadieux from Procurement Foundry, to learn about Bayer's journey in scaling influencer marketing to become one of the company's most valuable marketing channels Here’s a snapshot of what you'll takeaway: 👉 How big influencer marketing has become and why brands need to be investing in the space 👉 What's important in determining the right influencer marketing partner 👉 Best practices for executing an RFP 👉 How to ensure you are maximizing the value of your influencer marketing investment