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CNBC-TV18 in Collaboration with IBM organised AI Dialogues in Marketing | Bank of Baroda

CNBC-TV18 in Collaboration with IBM organised AI Dialogues in Marketing in which Mr. V G Senthilkumar, Head - Marketing & Branding, Bank of Baroda along with Marketing Heads of other leading banks participated in a discussion on how GenAI is transforming the marketing function at banks. He spoke about the four pillars - Capacity Building, Skilling & Resources, Identification of Use cases & Governance that form the fundamentals on how Brands should visualize the use of GenAI in Marketing.    He also emphasized that Bank of Baroda has implemented Hyperlocal micro sites for its Branches and there is huge potential available to show highly personalized content using GenAI, in the process enhancing customer experience and improving process efficiencies.  Click on the link to watch the full discussion - https://bit.ly/3TfOcLp #BankOfBaroda #Innovation #AIinBanking #FutureOfBanking #TechAndHumanConnection #SeamlessBanking #PersonalisedService #BankingMadeEasy